19.01.21 Seamless Face Swap and its Serious Business Perspectives

Face swapping has been around since 2013 and exchanging faces with friends or even pets has become one of the favourite things for users. Historically face swapping has been anything but seamless and natural: the swapped faces looked out of place and funny. Regarding all the existing inefficiencies this function could remain a silly entertainment forever. Given the prominent tech developers take face swapping to the new level — a vast array of opportunities appear as to how this technology can be applied quite effectively.

How business can benefit from face swapping

Face swapping when done seamlessly can be extensively used in various fields due to its unique features. I came across video about Reflect  — the first service which allows performance of face transfer in the most realistic way. I have to say and it looks quite impressive.

It does not simply copy/paste a face from one person to another but generates a seamless face onto the other person, so it fits precisely — by preserving emotions, lighting, and other important attributes. Reflect is based on machine learning, specifically, generative adversarial networks (GAN).


The technology enables the user to swap faces with statues, paintings, cartoon characters, or favorite computer games’ personas. Despite its massive technological framework, the web service is plain and user-friendly, so that anyone can use it without comprehensive machine learning background, special equipment, and data collection. Traditionally face transferring like that required machine learning background, considerable time, a powerful graphics card, and over 2,000 images per person. With Reflect the procedure takes a few seconds.

The web service significantly facilitates the content management routine as well as the SMM visual content customization. Face transferring is fast and easy, a user does not have to acquire specialized expertise or skills.  There is no need to involve photo editors or other complex software.
Reflect is the new communication channel between the brand and the customers. At the moment a widget is being developed to be applied by huge brands and placed on official websites. Regardless of whether it is Santa Claus in a Coca-Cola ad or Chris Pratt on a movie poster, a user can swap faces and create a customized avatar. The service can boost customer engagement and be useful in marketing campaigns or competitions.

Substantial research is currently being carried out to develop technology for seamless face transfer in video and body transfer in photo and video, which will definitely be appreciated by vloggers in creating their varied content.

At this time being the developers are working on Hollywood quality to deploy the service in the movie industry, collaborating with studios and post-production. Above all, the technology is cost-saving in terms of effects and face modifications, for instance, face transferring with stuntmen or others.

Fast, simple and entertaining

Besides professional application in business, Reflect is pure fun. Memes buffs are free to customize their favourite ones and to adjust the dated content to relevant events. Art lovers can transfer their faces with famous masterpieces — paintings, sculptures, installations, murals, etc.

Reflect Faceswap technology enables creating customized and personalized greetings on holidays, special events, and other occasions. Gamers can use the service to become a part of their favourite games and feel like one of the characters. Sports fans can go further than simply rooting for their beloved teams by actually joining them, and putting themselves in the shoes of champions or favourite players.

About the developers

Reflect is a product of NeoCortext, a technology company working with machine learning since 2011. The team has been developing B2B and B2C products based on computer vision and natural language processing and have already created several state-of-the-art machine learning systems.